NAGRA, a Kudelski Group company and independent provider of content protection and multiscreen television solutions, and Samsung Electronics, have announced that HD+, a subsidiary of satellite provider SES, is the first operator to deploy TVkey Cloud on its HD+ satellite platform.
TVkey Cloud is the cloud-based direct-to-TV security solution co-developed by NAGRA and Samsung that brings pay-TV services directly to internet-connected Smart TVs equipped with market-proven TVkey hardware root of trust.
“The instant activation of HD+ using a Smart TV application without the need for any additional hardware makes it easier than ever for consumers to access our services,” said Georges Agnes, Managing Director and Chief Operating Officer at HD+.
“The TVkey Cloud solution make it easy for pay-TV operators like HD+ to deliver the best of internet and TV experiences and activate consumers right from the smart TV app store – capabilities that, until now, were only available to OTT providers,” said Maurice Van Riek, SVP Content and Asset Security for NAGRA. “And because TVkey Cloud has been designed for Enhanced Content Protection, HD+ has the peace of mind that their premium content assets are secure in a direct-to TV environment.”
“Samsung is delighted to be part of the HD+ launch on Samsung TVs and sees this as a clear indication of how TVkey Cloud enables the retail television set to become the primary consumption point for premium broadcast pay-TV without the need for any additional operator equipment in the home”, said John Adam, Director of Business Development & Industrial Affairs at Samsung Research UK.