JW Player adds Video Player Bidding

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JW Player, the onlineflexible video platform, has announced the launch of an enhanced Video Player Bidding solution for all clients.

Video Player Bidding provides media companies with an integrated solution to connect with high-quality advertisers and brands from across the globe. Since adding three new demand partners over the last six months, the company has seen increased ad yield, reduced latency, and fewer VPAID opt-outs for clients using the product during its beta period.

“We’re thrilled with the success our clients have seen with our SSP partners over the past six months,” said Brian Rifkin, Co-Founder and Head of Strategic Partnerships at JW Player. “Solving the challenges and complexity of video header bidding opens up new monetisation opportunities and will be instrumental in helping media companies reach their revenue targets and grow their digital video businesses.”


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