Advanced Television

Looper signs VoD optimisation deal with A+E Networks

October 4, 2019

Looper Insights, the software-as-a-service (SaaS) VoD optimisation firm for film and television, has entered into an annual deal with A+E Networks, under which Looper will provide TVoD/EST management and optimisation services to the global media and entertainment company.

Under the deal, A+E Networks is using Looper Insights’ tools to track, manage and optimise the sale of its TVoD titles across the US market’s transactional stores, including Apple iTunes, Amazon, Google, Xbox and Vudu. In addition, Looper Insights is working with A+E Networks to automate its workflows across storefronts and analyse its sales drivers, enabling the US media giant to optimise its pricing, availability, artwork and merchandising.

Michael Rycyzyn, A+E Networks’ senior manager of TVOD/EST digital content, licensing and distribution, said: “Now that we’re using the Looper Insights platform, my time has been freed up to focus on the areas that deliver the biggest benefits to our company, rather than fixing problems with our storefront activities. In the short period of time that we’ve been working with Lucas and his team, we’ve already seen a drop in the priority issues that needed to be resolved. These results have given me more time to invest in the effective management of our EST business.”

Lucas Bertrand, co-founder and CEO of Looper Insights, added: “Looper Insights was founded precisely to help media power players like A+E get the most out of their libraries by providing them with smarter tools to track transactions, analyse data and make better marketing decisions based observable sales trends. Having spent years working on the bleeding edge of VoD aggregation, I know that few IP owners are realising the full earnings potential of their IP. We’re here to change that. Everything we do for our clients is focused on increasing their revenues, reducing their costs and making their lives easier.”

In separate news, Looper Insights has also announced that ZAG, the growth consultancy and venture-investment arm of global advertising agency BBH, has invested in Looper Insights through its pioneering ZAG Seed Fund. The investment will fund the expansion of Looper Insight’s data analytics and engineering teams to further improve the accuracy of the platform.

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