TV Time, a TV and film tracking and insights platform, has confirmed the acquisition of Mediamorph. Mediamorph’s Content Value Management (CVM) cloud platform powers some of the largest entertainment companies in the world. The acquisition seeks to fuel the growth of both Mediamorph and TV Time and drive increased customer value through data-driven solutions.
TV Time provides cross-platform, global consumer insights around television and movies to multinational media companies and content creators. TV Time’s first-party audience data and machine learning engines offer value to these companies by helping them better understand their audiences and enabling them to make more strategic decisions related to marketing, programming, packaging and licensing their content.
Mediamorph’s Content Value Management platform powers more than two-thirds of all global digital transactional revenue for the film and television industries. Mediamorph tracks and accounts for more than two trillion TVoD, SVoD and AVoD global transactions annually across more than 1,200 platforms and manages over 20 million content avails across providers and distributors. Founded in 2008, the New York-based company orchestrates and optimizes the digital businesses ofmore than 50 of the biggest media and entertainment companies including all major Hollywood studios, top broadcasters and the largest global operators in the world.
“Together, our companies offer unparalleled global scale combined with unique data capabilities, to maximise revenue opportunities for our clients across thousands of platforms in more than 150 countries,” said Richard Rosenblatt, TV Time co-founder and CEO. “With this acquisition, we will accelerate our growth and invest in Mediamorph’s CVM platform to build features that provide a competitive advantage to our clients in this increasingly fragmented content market.”
“Sitting at the epicenter of the entertainment industry, Mediamorph’s CVM platform delivers speed, flexibility and cost-effective options enabling the largest media companies to better distribute, acquire and monetise their content,” said Rob Gardos, CEO of Mediamorph. “This becomes even more powerful when you combine TV Time’s analytics and AI capabilities. The combination of Mediamorph and TV Time will not only help our customers increase revenues, but will also enable a better user experience, personalization and customer engagement not previously available to the marketplace.”
Rosenblatt added: “In this new streaming world, where traditional ‘ratings’ are no longer useful, the combined insights from Mediamorph and TV Time will allow our clients to make near real-time decisions around current licensed content as well as future licensing opportunities across the global content economy.”
As part of the acquisition, the combined companies will operate under the name Whip Media Group and have offices in New York City, Los Angeles, London, Amsterdam, and Paris.