A study from Hub suggests that gaming is not only compelling entertainment, but also a forum where friendships are created and maintained – especially for young men.
Highlights from Hub’s Gaming 360 survey include:
“This research underscores the immersiveness of gaming – the games themselves, but also that for many they’ve become the forum for basic interaction with other people,” said Jon Giegengack, Hub principal and co-author of the study. “Reed Hastings [Netflix CEO] famously said that Netflix considers Fortnite a bigger competitor than HBO. Many of these findings suggest that he’s right: with more entertainment choices competing for the same pool of disposable time, persistent engagement is maybe the most important yardstick for success.”
These findings are from Hub’s Gaming 360 study, conducted among 2,636 US consumers. Interviews were conducted in September 2019.
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