Six Day Series announces host of new broadcast deals
October 21, 2019
Six Day Series, the professional track cycling series, launched in 2015 by promoter Madison Sports Group (MSG), continues its revitalisation of the electrifying velodrome events with a host of new broadcast deals for the 2019/20 season across linear, subscription, OTT and streaming platforms.
This season, the series will be available in more than 100 countries thanks to the new global broadcast deals. Eurosport has been a partner of Six Day Series since its inception four years ago and will continue as lead broadcaster to 148 million homes in Europe and Asia-Pacific, across 70+ markets as well as on EurosportPlayer.
For the first time, BBC will broadcast the entire Six Day Series live, commencing with Phynova Six Day London later this week (22-27 October), on their BBC Sport and iPlayer platforms.
In addition, cycling fans in the USA can now watch the world’s best cyclists, including Mark Cavendish, Elia Viviani and Laura Kenny racing at Six Day events, following a broadcast partnership with OTT platform, FloSports.
Further deals have been secured with Fox Sports Asia, Channel 7 (Australia), Sky New Zealand and live streaming service Twitch, who will broadcast live Six Day content via their community of co-streamers throughout EMEA.
MSG chief executive James Durbin commented: “The profile of Six Day Series has increased steadily since launch in 2015, largely down to our broadcast partner strategy. We have grown our global audience year-on-year through tactical multi-territory and local broadcast deals spanning free-to-air and paid channels, which has in-turn strengthened our ability to negotiate commercial partnerships.
“Our aim is to deliver an innovative best-in-class experience for viewers at home, across all platforms and devices. Cycling at the Olympics and Commonwealth Games drives high TV ratings and with it being an Olympic year next year, we believe the 2019/20 season will deliver our highest ratings to date. ”
Commercial partners for the London event, taking place this week, prove the increasing stature of Six Day Series, with healthcare company Phynova on board as headline sponsor of the event for the second year and the continuation of Singapore Airlines’ multi-territory partnership.
In total, 15 brands from a range of sectors are partnering with Phynova Six Day London this season, using it as a communications platform to promote their products, seven of these being new sponsors of the event.
In the sports and cycling category, sponsors include Kalas, Zwift, Garmin-Tacx, HEXR, Science in Sport, The Bike Club, Muc-Off and Rouleur. Other sponsors include Switzerland Tourism, Eisberg, Get Living, Pure Storage and Levitex join the growing list of event supporters.
Six Day Series 2019/20 season starts this week in London with six nights of exhilarating racing featuring the world’s elite cyclists.