Advanced Television

Survey: 25% UK consumers plan to subscribe to Disney+

November 6, 2019

Disney+ may not be launching in UK until 2020, but it already has more interest than the newly-launched Apple TV+. A survey by ExpressVPN reveals that 25 per cent of UK consumers plan to subscribe to Disney+, they are also much more likely to be Millennials. Comparatively, just 16 per cent of UK consumers said they plan to subscribe to Apple TV+.

Additionally, 60 per cent of the 1000 UK consumers surveyed said they plan to keep their existing video streaming subscriptions (e.g. Netflix, Sky’s Now TV and Amazon Prime Video) even after the launch of Apple TV+ and Disney+.

Some 32 per cent  of consumers also said they have previously canceled a subscription because it was too hard to watch the show they like because of their location.

“The launch of these new streaming services shows that the appetite for on-demand content that can be enjoyed anytime and anywhere is massive and still growing – especially among Millennials,” said Harold Li, vice president, ExpressVPN. “For now at least, Netflix remains the streaming king but it will have to work hard to retain users in the face of new competition with huge war chests and existing ecosystem advantages. To maintain its lead, Netflix may have to reconsider how it offers different content libraries in each market, particularly given that Disney’s unique advantage of owning a significant volume of original movies and shows means it is more likely to be able to offer content with fewer geographical restrictions.”

Categories: Articles, Consumer Behaviour, Premium, Research, VOD