GlobalWebIndex, a supplier of audience insights to the global marketing industry, has launched a world first insights capability for International media, TV Reach & Frequency.
For media planners, GlobalWebIndex says this presents the capability to plan TV campaigns across 44 international channels in 42 markets including EMEA, APAC and the Americas and target niche, micro-audiences using over 40,000 attributes on each internet user.
TV Reach & Frequency queries data from GlobalWebIndex’s global panel about how frequently a channel is watched, at what times of day and the average time spent watching the channel during each daypart.
“Our new solution allows media agencies and brands to run successful international TV campaigns – from concept through to activation and measurement”, said Jason Mander, Chief Research Officer at GlobalWebIndex. “With data that’s globally consistent, measured equally across all markets, it’s possible to get a much broader understanding of international audiences and the opportunities within.”
Jason Mander added: “In short, TV Reach & Frequency means there are less barriers in place when it comes to driving sales. Having globally harmonised data at your fingertips replaces the guesswork. Clients and prospects get a true view of who their campaign could reach, and sales reps get the insights they need to back up their ideas. In a wider sense, this marks an important shift for TV advertising into the digital age, through data innovation.”