Applicaster, a company that specialises in simplifying the lifecycle management of direct-to-consumer media applications, has announced the appointment of Bennett Theimann as Chief Financial Officer.

“I was attracted to Applicaster because of its unique approach to app lifecycle management through it’s SaaS platform, Zapp, and its fast growing global footprint,” said Theimann. “The digital landscape is evolving quickly and I am looking forward to building on Applicaster’s position as a leader in the industry, ultimately ensuring that media companies are able to manage apps throughout their lifecycle.”

The announcement comes on the heels of Applicaster’s $20 million funding round. So far this year, Applicaster has increased the amount of supported vendors by 400 per cent, and doubled its global customer base. Going into 2020, the company is seeking to double the amount of platforms supported by Zapp, its flagship product. Theimann will be based in the company’s New York City office and will report to Jonathan Laor, CEO and co-founder of Applicaster.

“Accomplished leaders such as Bennett are a propelling force to our rapid growth and company culture,” said Laor. “Bennett brings a diverse background and a rich experience of scaling growth that aligns with many of the areas we are focused on. He has a deep understanding of content and tech businesses of all sizes, and I’m excited to see all the ways he will strengthen Applicaster’s value proposition as a category leader in the app platform market.

Prior to Applicaster, Theimann was the CFO at Conductor, a New York based enterprise SEO platform having also served as COO, and subsequently CEO, of the global mobile display company, Mojiva.

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