Driven by rising consumer demand for broadband services, European Union cable market revenue rose to a record high of €24 billion in 2018, up 3 per cent from €23.3 billion in 2017, according to the European Broadband Cable Yearbook from trade body Cable Europe and research firm IHS Markit | Technology, now a part of Informa Tech.
The all-time-high revenue results were propelled by continued growth in the total number of cable revenue generating units (RGUs) in the EU. Regional RGUs increased by about 1 million in 2018 to reach an annual high of 121.7 million, up from 120.6 million in 2017. The majority of the RGU growth originated from the broadband sector, where consumers are continuing to add subscriptions to cable Internet services.
“Carrying on the trend from 2017, broadband remained the primary growth engine for the European Union cable business in 2018, generating new RGUs and spurring the market’s revenue expansion,” said Maria Rua Aguete, executive director of media, service providers and platforms for IHS Markit | Technology. “European cable operators have successfully diversified their offerings into complete bundles of video, voice and Internet services. This has positioned them to capitalise on the voracious consumer appetite for broadband.”
Broadband subscriptions underpin cable market growth
Measured in terms of subscriptions, RGUs for cable Internet service amounted to 38 million in 2018, up from 37.1 million in 2017. This growth helped drive the increase in overall EU RGUs for the year.
Internet RGU growth outperformed the other services offered by cable providers in the region. EU subscriptions to cable TV declined by 275,000 in 2018.
With broadband revenue and subscribers continuing to expand in the coming years, Internet access could become the main business for European cable operators in the future.
“Television service still accounts for the largest share of the EU cable business, representing 45 per cent of revenue in 2018,” Rua Aguete advised. “However, TV’s portion of the business is on the decline as Internet service claims a larger and larger piece of the market. Internet service totalled 35 per cent of revenue in 2018, potentially putting this area on track to become the sector’s largest revenue generator in the coming years.”
The deployments of DOCSIS 3.0 and 3.1 are playing a major role in stimulating consumer demand. DOCSIS 3.1 in particular is delivering a major leap in data speeds, attracting increased interest among Internet users.
Growth and consolidation
Now more than ever, the European cable sector is becoming characterised by convergence, with 2018 marking several significant mergers and acquisitions. These activities have resulted in the creation of major quad-play service providers that are able to deliver comprehensive bundles—including the broadband Internet services that are propelling the growth of the industry.
The good news and the bad news for the EU cable business
Other significant developments in the EU cable market in 2018 included: