ODMedia Group has announced that Ziggo Sport – Vodafone Ziggo’s sports centric YouTube channel – has signed on with ODMedia Group. Expoza, ODMedia Group’s specialised YouTube division, will handle all aspects of management for the online sports channel to further expand the property into the future together with Ziggo Sport.
Vodafone Ziggo launched its YouTube channel Ziggo Sport in May 2014. Now 235 million views along the way, some 328,000 subscribers watch the best sport moments every week including football, Formula 1 and the NBA, amongst others.
“We are thrilled to welcome Ziggo Sports to our expanding sports client roster. We currently manage various football teams on their YouTube strategy, including the entire archive of the Dutch Football First League (Eredivisie),” said Sjef Pijnenburg, CEO of ODMedia Group. “Ziggo Sport fits very well with our vision of content development and strategy, and we look forward to this very sporty challenge to further develop their fantastic property.”
“Ziggo Sport is not only growing as a channel, but our social channels are also experiencing spectacular growth. In recent years we have made more and more content available on our YouTube page, among others,” added Will Moerer, Director Ziggo Sport. “In addition, we have two formats that are specially made for YouTube. The Preview, on Thursday for on Formula 1 weekends, from location, hosted by Olav Mol and Jack Plooij and, the online football show Ziggolazo, which looks back and forward on the best European football. Expoza /ODMedia Group’s experience in the field of sport has been decisive in our choice. We are convinced our partnership, will take this successful channel to an even higher level.”
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