The BBC and ITV are facing a significant setback with their BritBox streaming service following news that hopes for a distribution deal with Sky are fading
The broadcasters created BritBox in an attempt to take on the likes of streaming giants Netflix and Amazon. The service, which launched in the UK six weeks ago, costs £5.99 a month and features back catalogues of classic British series.
BritBox has already agreed deals with platform providers such as BT and Freeview, however, accoding to The Sunday Times, Sky is said to have cooled on the idea of offering the service to its some 10 million subscribers.
Sky already has deals in place to host BBC iPlayer, as well as box set deals with the likes of Channel 4 and Channel 5, and it also has a Netflix deal in place, so it perhaps views BritBox as somewhat superfluous addition to its line-up.
A Sky spokesperson said: “We’ll continue to discuss new partnerships with a range of content providers, but we remain disciplined in investing in those new partnerships where they clearly deliver additional value to our customers.”