Tubi, the ad-supported video on demand (AVoD) service, has entered into a deal with Vidaa International, a subsidiary of Hisense, the third-largest television manufacturer in the world, to offer its library of over 20,000 movies and TV shows on Hisense’s new Vidaa platform. Beginning Spring 2020, Tubi customers in the UK (where Tubi will launch later this year), US, Canada and Australia, will be able to enjoy Tubi’s library of content on the new platform. The new Hisense TVs powered by Vidaa will have Tubi preloaded and prominently placed on its home screen.
“We’re excited to expand Tubi’s device footprint to include Hisense televisions with the new Vidaa platform, continuing our mission to make entertainment more accessible to everyone,” said Michael Ahiakpor, Chief Product Officer at Tubi. “Hisense has been a global leader in consumer electronics and is a perfect partner as we ramp up our international expansion in 2020.”