Comcast NBCUniversal has announced the launch of SportsTech, a global accelerator for sports technology startups.  SportsTech will feature a partnership of three of Comcast NBCUniversal’s sports brands – NBC Sports, Sky Sports and Golf Channel – alongside NASCAR and two US Olympic sports organisations: US Ski & Snowboard and USA Swimming.

Comcast Ventures, the company’s San Francisco-based venture capital arm, will round out the partnership. Each partner will serve on an advisory committee that influences the innovation priorities of SportsTech, and each will provide startups with direct access to strategic industry relationships, mentorship, and partnership opportunities.

Based in The Battery Atlanta/SunTrust Park, where Comcast Cable’s Central Division headquarters are located, the new accelerator is designed to provide sports tech startups with the resources and relationships to succeed by giving them access to a broad international consortium of advisors, a custom sports tech curriculum shaped by industry experts, and investment capital. Partners will have early exposure to emerging sports tech trends and technologies that cross multiple sports, gaining insight into how these technologies can potentially reshape and benefit their businesses.

SportsTech is the third accelerator created by Comcast NBCUniversal in the last three years, joining LIFT Labs Accelerator, powered by TechStars, based out of the company’s global headquarters at the Comcast Technology Center in Philadelphia, and The Farm, powered by Boomtown, located in Atlanta.

“We are delighted to introduce SportsTech to our suite of accelerators to help founders build sports technology and products, refine their business models, tell their stories, and benefit from the unique assets and talent of Comcast NBCUniversal,” said Sam Schwartz, Chief Business Development Officer, Comcast Cable.  “Comcast NBCUniversal has some of the most prominent sports brands and we are excited to partner with founders through SportsTech.”

“The demand for sports technology across the globe has never been greater, yet most sports startups don’t have access to the resources they need to succeed nor an ability to develop relationships with the right people inside the industry,” said Jenna Kurath, Vice President of Startup Partner Development, Comcast Cable.  “SportsTech will provide the curriculum and platform for founders to develop their ideas while obtaining mentorship from leaders in multiple sports, enabling them to further deploy their technologies to dramatically improve sports experiences for athletes and audiences alike.”

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