beIN Sports will broadcast the NBA Paris Game on January 24th between the Charlotte Hornets and the Milwaukee Bucks live from the AccorHotels Arena on its FTA channel for millions of fans in the MENA region. beIN Sportsis the presenting partner and official broadcaster for the game.
The NBA Paris Game will mark the Milwaukee Bucks’ first ever game in France, while the Hornets will be playing their second game in Paris, having played a preseason game in the French capital in 1994 against the Golden State Warriors.
The Bucks, who hold the best record in the Eastern conference with 39 wins and 6 losses, currently feature players such as three-time NBA All-Star and 2019 Most Valuable Player Giannis Antetokounmpo and 2019 NBA All-Star Khris Middleton.
Yousef Al-Obaidly, CEO of beIN Media Group, said: “beIN Sports is a passionate partner of the NBA around the world, producing exceptional coverage to allow sports and entertainment fans to follow the best of American basketball every day on our channels. We are delighted to present this exceptional event alongside the NBA and welcome the prestigious competition to France, and so the historic fixture will be on our Free to Air channel as well as beIN Sports HD8 and HD13 so that fans across the Middle East & North Africa can enjoy it too. This is a unique opportunity for beIN Sports as the presenting partner and official broadcaster, and we’re excited to make history with the NBA in France as we continue our mission to become the leading sports and entertainment network in the world.”
NBA Commissioner Adam Silver added: “Our NBA Paris Game will showcase the continued global growth of basketball in one of the world’s greatest cities. With France leading a record number of players from Europe in the league, we look forward to bringing together basketball fans from across the continent for the NBA’s first regular-season game in Paris.”
beIN entertains and operates in 43 countries globally, including 24 countries across the MENA region.