Activision Blizzard & Google sign eSports deal
January 27, 2020
Activision Blizzard and Google have announced a multi-year strategic relationship to power new player experiences. Google Cloud will serve as the preferred provider for Activision Blizzard’s game hosting infrastructure and YouTube as its exclusive streaming partner worldwide, excluding China, for live broadcasts of its popular eSports leagues and events — including Overwatch League, Call of Duty League, Hearthstone Esports, and more.
Activision Blizzard said it turned to Google Cloud because of its “highly reliable global footprint, advanced data analytics and artificial intelligence (AI) capabilities, and commitment to open source, creating a platform for building future gaming innovations”.
Players will benefit by experiencing premium network quality-of-service, including low latency and packet loss when playing high-fidelity games on any device. They will also have optimal personalised interactions, as Activision Blizzard can tap into Google Cloud’s AI tools to offer curated recommendations for in-game offers and differentiated gaming experiences.
“We’ve worked closely with Activision Blizzard for the past few years across mobile titles to boost its analytics capabilities and overall player experience,” said Sunil Rayan, Head of Gaming, Google Cloud. “We are excited to now expand our relationship and help power one of the largest and most renowned game developers in the world.”
“We’re excited to partner with Google to drive the next generation of gaming innovation for the industry. Google Cloud’s best-in-class infrastructure gives us the confidence to deliver great entertainment to our fans around the world,” said Jacques Erasmus, Chief Information Officer, Activision Blizzard.
Additionally, beginning this week, YouTube will host the official live broadcasts of Activision Blizzard’s popular eSports leagues and events including the newly created Call of Duty League, Overwatch League, Hearthstone Esports, and more.
“With more than 200 million gamers a day watching more than 50 billion hours of gaming content per year, YouTube provides gamers and their passionate fans with the most popular video gaming platform in the world,” said Ryan Wyatt, Head of Gaming, YouTube. “Both the Overwatch League and Call of Duty League are the quintessential examples of world class esports content. As a former Call of Duty eSports commentator myself, I couldn’t be more excited for Activision Blizzard to choose YouTube as its exclusive home for the digital live streaming of both leagues. This partnership further demonstrates our dedication to having a world class live streaming product for gaming.”
“This is an exciting year for Activision Blizzard Esports as we head into the inaugural season of Call of Duty League and our first ever season of homestands for Overwatch League all around the world,” said Pete Vlastelica, CEO of Activision Blizzard Esports. “It’s our mission to deliver high-quality competitive entertainment that our fans can follow globally, live or on-demand, and to celebrate our players as the superstars that they are. This partnership will help us deliver on that promise at new levels, by combining our passionate communities of fans and players with YouTube’s powerful content platform and exciting history of supporting next-generation entertainment.”