Sky Sports commits to more women’s sport
March 5, 2020
By Nik Roseveare
Sky Sports has revealed plans to increase its commitment to women’s sport in 2020 by expanding its existing coverage and strengthening its digital output.
The pledge is supported by a full schedule of live coverage across Sky Sports channels, including Main Event, Action, Arena, cricket, golf and Sky Sports Mix which will show a number of key events this year. A number of memorable videos from the world of women’s sports in recent years will also be available on the Sky Sports YouTube channel,
So far in 2020, Sky Sports has live-streamed the Netball Superleague with plenty more to come it says – including, women’s cricket, women’s major golf tournaments, WNBA and the Women’s Six Nations, which is set to culminate on March 15th.
Rob Webster, Managing Director of Sky Sports, said: “Sky Sports has been a long-standing partner and champion of women’s sport and this is a natural next step to ensure that brand new audiences are able to connect with the drama and excitement created by the players and teams. Sky Sports News will continue to be at the heart of this pledge and will ensure consistent 24-hour editorial coverage of women’s sport across both linear and digital platforms. The evolution will mean no longer grouping women’s sport collectively in a standalone programme each week, but instead ensuring it is represented across our output in our rolling 24-hour coverage.
“We appreciate the responsibility we have, we know the platforms we own help sports grow and prosper, this is an important step in the right direction for our all-round coverage of women’s sport,” Webster added
Georgina Faulkner, Head of Multisport, commented: “Sky Sports are investing in a 360 approach to covering women’s sport. The live streaming will bring fans closer to the action, the 24/7 rolling Sky Sports News coverage will keep fans constantly updated and our world-class digital production and storytelling will peel back the layers of women’s sport like never-before. This digital-led initiative will bring more sporting stories to new audiences with the ambition of creating long-term connections for both existing and future generations.”