Advanced Television

SeaChange cloud-based video platform enables quick video services launch

March 16, 2020

SeaChange International, a provider of cloud and on-premise video delivery platforms worldwide, enables content providers to launch direct-to-consumer video services in a matter of days. As more consumers isolate themselves in the wake of COVID-19, SeaChange’s managed, cloud-based video delivery service makes it easier than ever for content providers to reach consumers at home. SeaChange’s managed video delivery service is an end-to-end solution handles everything from content processing to the end-user interface and analytics.

Several content providers and broadcasters are looking to both enhance current service and launch new channels to address the growing demand for media consumption by students out of school, older and at-risk demographics isolated at home and the general populace, who suddenly find themselves homebound. These new services include advertisements, subscription and hybrid offerings. SeaChange’s cloud-based scalable infrastructure enables the flexibility to launch tailored channels that appeal to a broader audience within days.

“It’s difficult to predict events as they unfold related to the Covid-19 outbreak and the video viewing market at large, but we are clearly starting to see a major shift in video home viewership,” said Yossi Aloni, CEO of SeaChange. “However, content providers can ensure they are prepared with SeaChange’s technology. The managed nature of our platform, coupled with automated scaling and burst content ingestion, prepares for launch so quickly that it can be done in a matter of days.”

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