Advanced Television

Fox News claims #1 digital page views

March 17, 2020

Fox News Digital finished the month of February number one in the US news competitive set in multiplatform total minutes, surpassing for the seventeenth consecutive month, according to its analysis of Comscore findings.

Totaling 4 billion total multiplatform minutes, Fox News Digital Network delivered a 9 per cent increase from February 2019 and topped the news competitive set. The platform also saw nearly 110 million multiplatform unique visitors (a 6 per cent increase from February 2019, its second best month in the category). In multiplatform views, Fox News Digital earned 1.7 billion, a 16 per cent increase from February 2019. The strong performance also helped drive the Fox News Mobile App ahead of the CNN Mobile App for the 15th month in a row in unique visitors (7.8 million versus CNN’s 6.2 million).

Over one-third of the unique devices that visited between February 1st 2020 and March 16th 2020 read an article about the coronavirus, according to Adobe Analytics. Informative pieces such as, Coronavirus in the US: State-by-state Breakdown continue to generate further engagement as this pandemic develops.

For the 66th consecutive month, Fox News remained the number one most engaged news brand on social media (Facebook, Twitter, Instagram) among the news competitive set, driving 59.7 million total interactions, according to Socialbakers. February was a record month for Fox News Instagram interactions reaching over 20.9 million interactions.  Fox News was also number one in YouTube video views among news competitors for the month, amounting over 274 million video views.

Fox Business Network was number one in the business news competitive set in year-over-year growth in multiplatform unique visitors (+67 per cent), securing its second highest month of multiplatform unique visitors with 20.5 million. Following this same trend in year-over-year growth (+129 per cent) in multiplatform total minutes, the platform drove 167 million total minutes. In multiplatform total views, secured 91 million views, up 60 per cent from the prior year and delivering its second highest month in the category.

Categories: Articles, Content, Research, Social Media