Forecast: V-shaped recovery for US ad market

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In the unprecedented situation created by the Coronavirus outbreak and the economic downturn, Magna, the intelligence and investment strategist, is revising its media owners net advertising revenue (NAR) forecasts for 2020 and 2021.

Magna now expects media suppliers’ total linear ad sales to decline by -12 per cent (-20 per cent in the first half, -2.5 per cent in the second half) while digital ad

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