Advanced Television

Peacock reveals launch sponsors

April 14, 2020

NBCUniversal has announced its complete lineup of Peacock launch sponsors, welcoming Capital One, L’Oreal USA, Molson Coors Beverage Company, Subaru of America, Inc., and Verizon.

Together with previously announced sponsors including, State Farm, Target, and Unilever, NBCUniversal says this group of diverse companies will help “define the Peacock advertising experience and reinvent the future of streaming video for viewers everywhere”.

“At a time when people all over the world are turning to our content for comfort, entertainment, and connection, a consumer-first platform has never been more vital. Thanks to our launch partners, that’s exactly what we’ve created together. Peacock will not only redefine the industry’s conception of what is possible for ad-supported streaming services, it will open the door to new opportunities for viewers and marketers alike,” said Laura Molen, President, Advertising Sales and Partnerships, NBCUniversal. “We are thrilled to welcome the world’s leading brands to the Peacock Streaming Council and cannot wait to see what more we can achieve through the power of partnership.”

“As viewers continue to migrate to streaming platforms, partnering with Peacock is an opportunity for L’Oréal to test and learn with a company that shares our vision for consumer-centric marketing,” said Gretchen Saegh-Fleming, Chief Marketing Officer at L’Oreal USA. “Peacock’s dynamic platform will enable us to look beyond traditional 15 and 30 second video formats and collaborate with an industry leader who is committed to building a best-in-class content experience.”

“As a longtime partner of NBCUniversal, we’re proud to team up with them to launch Peacock,” said Brad Feinberg, Vice President of Media and Consumer Engagement, Molson Coors Beverage Company North America. “Our primary goal is meet consumers in the right places, at the right times, with the right message. It is therefore imperative that we continue to invest in emerging platforms like Peacock that have some of best original content and are well positioned to support shifting consumer media behaviors. We look forward to deepening those connections through the launch of Peacock’s streaming service.”

“We are excited about our innovative partnership with NBCUniversal as the exclusive automotive partner of the new streaming service, Peacock,” said Alan Bethke, Senior Vice President, Marketing, Subaru of America, Inc. “As the media landscape continues to evolve, we are always on the lookout for new opportunities where the brand can test and learn to ensure we stay on the forefront of emerging advertising opportunities.”

“In a time when more content is being consumed than ever, we’re proud to expand our relationship with NBCUniversal to support and integrate with Peacock as they offer viewers more access to shows, movies and premium content,” said John Nitti, Chief Media Officer, Verizon.

Peacock begins rolling out on April 15th for Comcast customers across the US. The AVoD service will feature 5 minutes (or less) of commercials per hour.

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