Hey Duggee digital audience rockets

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Popular preschool series Hey Duggee has seen a significant increase in traffic and engagement across all of its social channels and website since lockdown began.

On YouTube, monthly views for the official Hey Duggee channel grew by over 40 per cent compared to the average. Meanwhile, heyduggee.com has seen unique visitors increase by a massive 90 per cent, with parents taking full advantage of the resources to help with family activities at home.

BBC Studios has launched its official Hey Duggee Pinterest page this month, which includes activities, arts and crafts and baking recipes – further expanding the brand’s digital footprint.

Hey Duggee social media channels are also playing a supporting role, sharing a range of relevant content that understands family life during lockdown and uses the show’s popular characters to celebrate the positive moments during these times. For instance, The Hey Duggee Stay At Home Badge video formed part of a series of shorts featured in the BBC’s ‘Staying Home’ campaign and was edited together by Studio AKA using existing animation and new voiceover recorded remotely by Alexander Armstrong.

This was followed by The Handwashing Badge, which adapted the notoriously catchy ‘Stick Song’ from the show, to inspire little ones to wash their hands. The video posted across all the Duggee digital channels, achieved 97,000 views in the first 24 hours and had parents praising it for helping to get their kids washing hands.

Harriet Newby-Hill, Global Brand Director – Children’s at BBC Studios said: “It’s been incredibly rewarding for the team to see such fantastic levels of engagement from our Hey Duggee fan community. We’ve loved all the fabulous creations from our young fans and seen a great deal of positive comments from parents in response to the inspiring and fun activities we’ve curated for our digital channels.”

Hey Duggee season 3 is set to air on CBeebies in June.


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