ITV’s Euro 96 Relived coverage has caught the public’s imagination with year-high viewing figures on ITV4, high levels of watching hours since its launch on ITV Hub, and cut-through social media engagement, the channel has announced.
With Euro 2020 postponed for twelve months, ITV has raided its archives to provide football fans with a slice of sports nostalgia as the platform unearths every match from 1996’s tournament, hosted in England, for Euro 96 Relived, making available on the ITV Hub all 31 games from one of the most closely contested tournaments in recent history.
Euro 96 Relived so far has drawn:
The coverage has also resonated with social media users, resulting in:
Paul Mortimer, Head of Digital Channels & Acquisitions, ITV, said: “With football on hold in the UK, we’re glad fans are engaging with Euro 96 Revisited on the ITV Hub, ITV4 and across social media. There’s a lot more to come, so hopefully they can continue to enjoy the tournament as it enters the knock-out stages.”