Advanced Television

Eurosport extends British Superbike deal

June 10, 2020

By Colin Mann

Eurosport has renewed its long-standing media partnership with series promoter and rights holder MotorSport Vision Racing (MSVR) to screen the Bennetts British Superbike Championship (BSB) for a further seven years, effective 2021.

Eurosport and the Eurosport App will continue to screen exclusive coverage of the series across 54 territories and countries in Europe as well as the Asia-Pacific, Middle East and Northern Africa regions – meaning millions of superbikes fans across the globe can experience thrilling season-long racing.

Having partnered with some of the biggest motorsport events in the world including WTCR – World Touring Car Cup via Eurosport Events, FIM World Superbike Championship, MotoAmerica Superbike Championship, Formula E and the 24 Hours of Le Mans, the agreement with MSVR highlights Discovery’s focus and long-term investment in sport-specific verticals and OTT products. The MotorTrend app is Discovery’s direct-to-consumer service for motorsport fans offering a wide selection of automotive series and exclusive specials.

“In securing rights to the British Superbike Championship in Eurosport’s key markets and territories, Discovery is once again underlining its ability to offer a single partnership that brings together unrivalled expertise and opportunity in global distribution, all-platform live production and promotional infrastructure to create a valuable offering to motorsports fans throughout the world,” stated Andrew Georgiou, President Eurosport and Global Sports Rights.

“Our long-term partnership with MSVR extends our ability to continue super-serving passionate communities of motorsport fans in the same way Discovery has done with cycling through world-class coverage and relationship with GCN as well as our golf proposition through GOLFTV.”

“To confirm this agreement within the very turbulent period we are all experiencing as a result of the Covid-19 pandemic is a tremendous statement of confidence for the BSB Championship, reaffirming it as one of most recognised and appreciated motorsports series in the world,” added Stuart Higgs, MotorSport Vision Racing Series Director.

“Eurosport have been with us from day one of this most recent era of the championship, and now as part of the broader Discovery Group with access to their multiple platforms we can continue to grow our audience both in the UK and internationally.”

Widely regarded as one of the most competitive two-wheel series in the world, the British Superbikes Championship showcases some of the most exciting up-and-coming talent and has played a key role in the career paths for Superbike World Champions Troy Bayliss, Neil Hodgson and James Toseland.

Eurosport first aired the British Superbikes Championship in 2008, while the 2020 Bennetts British Superbikes Championship season is provisionally scheduled to start on August 7th-9th at the famous Donington Park circuit.


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