Crunchyroll, the anime streaming service, has reached a new milestone crossing three million paid subscribers globally and over 70 million registered users.
“Crunchyroll’s global growth has been incredible. We launched in 2006 and it took us about 10 years to hit one million subscribers. It took us only two years after that to break two million, and even less than that to hit three million subscribers where we are today. But, we don’t just measure success based on paying subscribers. We have an active and growing AVoD community of over 70 million registered users,” said Joanne Waage, General Manager, Crunchyroll. “Our goal has always been to grow the love of anime globally, and these numbers show our labour of love is paying off – and this is just the beginning.”
Crunchyroll is part of Otter Media, a WarnerMedia company, that manages and invests in a portfolio of digital-first media brands developing next generation content while building and supporting passionate fan bases. Late last year, Crunchyroll closed the majority acquisition of VIZ Media Europe Group, expanding its suite of consumer brands to include streaming services Anime Digital Network (in partnership with Citel, a subsidiary of Média-Participations) and Anime on Demand, DVD and manga publisher KAZÉ, and live action content distributor Eye See Movies.
In addition to Crunchyroll’s European expansion, the brand has reached new heights across its 360-businesses including:
Crunchyroll Originals – Earlier this year, Crunchyroll announced its inaugural slate of Crunchyroll Originals, with 12 total series announced thus far. The first two originals Tower of God, a Crunchyroll and WEBTOON Production, and The God of High School, have both set new viewership records on platform, trending worldwide at launch and becoming some of the top series during their respective anime seasons.
Ecommerce – Crunchyroll has launched more than 20 Crunchyroll Loves collections, the brand’s in-house streetwear line, featuring rapper, songwriter and singer Megan Thee Stallion, the iconic franchise Godzilla, and legendary horror manga artist Junji Ito, alongside popular series Mobile Suit Gundam Wing, and Darling in the Franxx, among others.
Crunchyroll Games – Crunchyroll has helped launch seven games to date, reaching more than a combined 500,000 monthly players, with more to come before the end of the year. The most recent game, Mass for the Dead, which was released at the end of April with strong fan engagement, is based on the anime series Overlord.
Distribution – Earlier this year, Crunchyroll and HBO Max teamed up to bring fans more anime. Crunchyroll currently curates the Crunchyroll hub on HBO Max, bringing select fan-favourite titles to the platform each quarter. Crunchyroll has also announced several linear TV partnerships, including curating anime for the Toonami block on Adult Swim and for a special anime block for TNT Comedy in Germany. Crunchyroll EMEA also distributed the popular sports series Captain Tsubasa across eight countries on more than 40 linear TV channels.
Consumer Products – Crunchyroll currently manages merchandising rights for more than 350 anime titles, working with more than 100 global licensees to provide anime fans with the best lifestyle, fashion, and home goods products from their favourite series.
Events – In 2019, Crunchyroll participated in more than 190 events across 18 countries, reaching more than 22 million fans. This year, Crunchyroll has participated in 21 virtual events across Crunchyroll, Anime Digital Network, Anime on Demand, and KAZÉ. Crunchyroll also hosts the Anime Awards, the brand’s yearly celebration of the best in anime, reaching more than 11 million votes this year (up from five million the year before), with more than half coming from international fans. Crunchyroll also hosts an annual anime convention, Crunchyroll Expo, and will introduce a Virtual Crunchyroll Expo this labor day weekend.
Community – Crunchyroll serves the global anime community, managing more than 350 social channels that cater to more than 40 million anime fans. This also includes the publication of Crunchyroll News, the owned and operated editorial arm of Crunchyroll read by more than two and a half million fans per month, connecting the global anime community with breaking industry news, in depth features, and cultural commentary focused on Japanese animation, manga, and more.
“Crunchyroll is a pioneer in the direct-to-consumer space, who for the last 14 years, has shown the industry first-hand what it takes to build a successful DTC business with a die-hard, passionate fan base supporting it,” said Tony Goncalves, CEO of Otter Media. “I am so proud of the entire Crunchyroll team for this incredible accomplishment and for their continued focus on harnessing the global anime community through authentic storytelling. It’s what makes Crunchyroll so much more than a DTC – it’s the preeminent Anime brand globally.”