Advanced Television

GrayMeta named Strategic Supply Chain Partner by Whip Media

August 12, 2020

GrayMeta, an intelligent metadata solutions company powered by machine learning (ML), has been recognized as a Strategic Supply Chain Partner by Whip Media Group

The Whip Media Group partnership provides media companies better transparency into their global content workflows to maximize revenues, reduce costs, increase efficiencies, and gain complete real-time visibility and control over where and how television and movie titles are being distributed.

GrayMeta will integrate with the Whip Media Group’s industry-leading Content Value Management (CVM) platform. The CVM cloud-based open API-driven architecture will enable media companies and MVPD operators to seamlessly and quickly add best-in-class content delivery vendors. This will establish and drive a digitally-driven supply chain that removes distribution friction and simplifies the process of managing multiple vendors while delivering workflow transparency and monitoring.

Whip Media Group is the leading data-driven content value management platform that empowers the world’s largest entertainment companies to intelligently acquire, distribute, and monetize their content. This Strategic Supply Chain Partnership is built on the premise that both buyers and sellers of content need to effortlessly put their content everywhere it needs to be. With the onset of the streaming wars and the unprecedented pace of content consumption, building a frictionless distribution ecosystem must take priority.

GrayMeta was selected as a Strategic Supply Chain Partner based on its innovative platforms that enable content owners to digitize, quality check, search, and extract value from their digital assets while delivering media workflow efficiencies.

“GrayMeta is well known within the industry as innovators in leveraging the power of machine learning and AI to search and extract value from content,” said Alisa Joseph, SVP Business Strategy & Development, Whip Media Group. “We are excited to welcome GrayMeta onboard as a partner.”

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