HBO Max & Comedy Central strike content deal

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HBO Max, the US SVoD service, has announced that the upcoming seasons of The Other Two and South Side from Comedy Central Productions are joining the streaming platform as new Max Original series.

The first seasons of The Other Two and South Side will land on the platform in 2021 followed by brand new seasons to stream exclusively as Max Original series. Matching the Max Originals mandate for unique stories that speak to a younger skewing demographic, The Other Two, created by former Saturday Night Live co-head writers, follows two millennial siblings as they navigate their teenage brother’s rise to internet fame and South Side, shot on location in Chicago’s Englewood neighborhood, is an authentic, comedic look at two friends, ready to take one world, once they stop working at the local rent-to-own.

As part of this deal, HBO Max has become the exclusive streaming home to the semi-autobiographical comedy Awkawfina is Nora from Queens, from the Golden Globe Award Winner Awkwafina (Nora Lum). Season one is available to stream immediately on HBO Max. Season two will premiere and air in its entirety on Comedy Central next summer before becoming available on HBO Max.

“These ground-breaking and hilarious programmes are cultural touchstones and we are excited about the diverse group of comedic voices they will bring to HBO Max. We know our audiences will want to watch again and again,” said Michael Quigley, EVP Content Acquisitions, WarnerMedia. “We are strategically thinking of the fans first, and adding these exceptional series to our portfolio allows us to introduce these standout comedies to new viewers on HBO Max.”

“Comedy Central Productions’ deal with HBO Max is emblematic of our studio production strategy to maximise the value of our content by selectively working with third parties while prioritizing franchise IP for our own platforms,” said Keyes Hill-Edgar, Chief Operating Officer, ViacomCBS Entertainment and Youth Brands.  “As we shift our strategy and double down on adult animation, topical shows and scripted movies – we are excited to supercharge our studio sales business and continue these great series with HBO Max.”


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