Horse & Country partners with US Equestrian
September 3, 2020
Horse & Country (H&C), the international equestrian sports network, has formed a partnership with the United States Equestrian Federation (US Equestrian), the national governing body for equestrian sport in the US. The two organisations have agreed a multi-faceted marketing and cross-promotional alliance and will also work together on areas such as video production and live streaming of events worldwide.
Further, H&C+ will be US Equestrian’s international partner for live streaming of designated USEF events and championships, providing top class US equestrian sport with additional exposure to a worldwide audience. H&C and US Equestrian will also work together on the live streaming of selected premium equestrian competitions in the US, with coverage available on both H&C+ and the USEF Network.
H&C+ members will be able to watch these streams online at horseandcountry.tv and through H&C’s proprietary apps, as well as through third-party services including Roku, Apple TV, Android TV and Amazon Fire. The full list of events to be covered will be announced.
Heather Killen, CEO of H&C, said: “We are delighted to announce this partnership with US Equestrian. We look forward to introducing H&C’s rich mix of national and international sport, training and learning programmes, and entertainment and documentary shows for equestrians to the US Equestrian membership, while bringing a new range of disciplines, events and talent to our subscribers.”
“Through our new partnership with H&C, our members will have expanded access to professional equestrian sport coverage along with educational and entertaining content,” said US Equestrian CEO Bill Moroney. “We know our members will be eager to take advantage of this new access, and we look forward to working with H&C to spread the joy of horses to new audiences here in the US and abroad.”