Premier Sports readies Asia launch
October 21, 2020
Premier Sports has acquired rights to the Guinness Six Nations and Autumn Nations Cup and is set to launch in twenty-two Asian countries this weekend. The ‘Premier Player Asia’ will broadcast solely via an OTT platform, similar to the Premier Player that is already in the UK market.
The new streaming platform will broadcast the remaining 2020 Guinness Six Nations Championship fixtures live and exclusive including every game from the Autumn Nations Cup. All fifteen games from next year’s 2021 Guinness Six Nations Championship will also be broadcast, scheduled to begin in early February.
The new service is available on multiple platforms in up to 1080p at 50 fps including iOS, Android and Desktop with the app supporting casting to some Smart TVs, Fire TV, Apple TV and Chromecast. As well as live streaming, the service also features a full video on demand service. Prices will begin a $19.99 per week or $59.99 for 6 months.
The new OTT platform will be available to fans in the following countries – Bangladesh, Bhutan, Brunei, Cambodia, Hong Kong, India, Indonesia, Laos, Macau, Malaysia, Maldives, Mongolia, Myanmar, Nepal, Pakistan, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, Vietnam. Roaming will also be available to fans should they visit any of the other countries Premier Player Asia is available in.
Mickey O’Rourke, CEO of Premier Sports commented, “We’re excited to launch the Premier Sports Player in the Asian market with high quality international rugby tournaments at the attractive price of $9.99 per month. The Premier Player has received excellent feedback from customers in the UK and we’re sure rugby fans in Asia will enjoy the service.”
Formed in 2009, Premier Sports is currently broadcasting in the UK and Republic of Ireland with live and exclusive rights to the Premier League, La Liga, Serie A, Guinness PRO14, Scottish Cup and Betfred Cup, GAA, NHL, NASCAR and also operate BoxNation, a dedicated boxing channel. Many of these rights are available in both territories with some exclusive to each region.