Brazil: Globo to invest $250m in new content

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Brazil’s TV Globo, already a massive broadcasting and production powerhouse, is to invest $250 million in fresh content and as part of its local commitment to carry content from Disney+.

Globo already has a premium streaming service (Globoplay) and the addition of Disney’s service means that Brazilian viewers can subscriber to both for $6.69 a month (R37.90) on a 12-month contract, or $7.75 for a rolling contract.

Globo claims to lead the nation’s video streaming options with some 800 titles added in 2019.

Globo now says it will invest a further $250 million during 2021 on Globoplay.

The Disney+ service will launch on November 17th and when linked to Globoplay the deal represents a discount of some 10-25 per cent depending on the subscription version they choose.

“We have always listened to our customers to better understand their needs and expectations. And in doing so we have gained increasing insight into what people want: simplicity, convenience and quality at an affordable price,” said Erick Brêtas, director/digital products & services at Globo.


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