Advanced Television

SSIMWAVE taps Signorile and Herren for sales expansion

January 6, 2021

SSIMWAVE, the video quality solutions innovator, has secured new content, streaming and pay-TV expertise to address growth of new sales and business development opportunities in the new year.

Eric Signorile, whose background includes Limelight Networks, iStreamPlanet, Comcast Technology solutions and others, has joined SSIMWAVE as director of sales. Matt Herren, formerly with Endeavor Streaming/NeuLion and a consultant to a variety of content and technology companies, serves as senior director, sales for SSIMWAVE.

“As streaming has grown over the past year, a real driver of our success has been our ability to solve ‘unsolvable’ problems for our customers,” said Carlos Hernandez, Chief Revenue Officer for SSIMWAVE. “Eric Signorile and Matt Herren have the deep and rich backgrounds that enable them to uncover industry needs and to work collaboratively across customers and our technologists to address them.”

Signorile most recently served as senior director, sales strategy and business development for Comcast Technology Solutions, where he worked closely with many of the world’s largest content creators, pay-TV operators, SVODs, AVODS and live streaming service providers. Previously he had been vice president of platform strategy for Doozer Media and held key sales executive positions at iStreamPlanet, Limelight Networks and GoDaddy. He holds a B.A. in Business Management from Rutgers University.

Prior to joining SSIMWAVE, Herren was a sought-after consultant to major media companies, content distributors and technology startups. From 2016-19 he served as director, business development with Endeavor Streaming/Neulion, overseeing large-scale partnerships with major sports and entertainment clients in North America, the Caribbean and Latin America. Earlier in his career he served as vice president, sales and business development for MediaVista Media and as vice president, business development and marketing for Information Television Network. He holds a B.S. Telecommunications from the University of Florida.

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