Eurosport and Eurosport HD India, the sports channels from the house of Discovery, are set to bring to its Indian fans the best of the cricketing action this New Year, starting with the bilateral ODI series which will be ICC Associate Member UAE’s first with a full member team – Ireland after the pandemic.
The addition of this series expands Eurosport’s portfolio of live cricket offerings with the exclusive India broadcast slated to begin from January 8th.
Vijay Rajput, Senior Vice President – Affiliate sales and Head of Sports Business, Discovery – South Asia said: “Cricket is the most loved sport in the country and with the broadcast of this historic series Eurosport India takes a major step towards bringing India’s favourite sport to our viewers. This partnership is our second major association in cricket and we will look to bring more cricket action for our viewers in the upcoming days. The series being UAE’s first bilateral series with a full member team – Ireland after the pandemic makes it all the more special and we are proud to be associated with it.”
Mubashshir Usmani, General Secretary, Emirates Cricket Board, added: “India is a nation that loves its cricket and we are thrilled that Eurosport India will bring this series to the cricket fans in the country. This is our first bilateral series with a Test playing nation after the pandemic that hit the world globally and an important one as we are playing an ICC Full Member team.”