Deepak Dhar’s Banijay Asia (a joint venture between him and Banijay), and Ravi Shastri’s Sporting Beyond (founded by Shastri and Jaiveer Panwar), have announced a strategic partnership aimed at redefining the landscape of cricket entertainment through content and live events. This collaboration is set to explore innovative ways of merging cricket and entertainment. Announcing the […]
Willow, the cricket broadcaster in the US and Canada, has forged an alliance with Cricbuzz, the cricket website and app, to form Willow by Cricbuzz. This collaboration will create a singular home for cricket in the US and Canada, allowing consumers to watch live marquee matches alongside reporting and analysis. Willow by Cricbuzz’ has gone […]
Sports are a huge part of human culture, entertainment and history. Indeed, for as long as humans have been around, we’ve played sports in some way or another. For example, the Ancient Chinese had a kick-ball game similar to modern day football, and the Aztecs played a version of volleyball. The more things have changed, […]
The Indian Premier League (IPL) has seen its media rights value skyrocket, with the latest five-year contract commencing in 2023 valued at $1.2 billion annually according to Omdia’s Why 2024 could prove to be a high-water mark for the Indian Premier League report. This impressive development highlights the league’s remarkable growth trajectory, making it the […]
Sky Sports will continue to be home of the TATA Indian Premier League (IPL) and TATA Women’s Premier League (WPL) in the UK & Ireland. A new four-year deal to broadcast the two T20 tournaments starts this year, running until the end of 2027. Sky Sports coverage of the WPL began in February and culminated […]
Dalet, a technology and service provider for media-rich organisations, has announced that Cricket Australia (CA) has chosen Dalet Flex to increase fan engagement, deliver more content for all its member clubs and leverage the power of AI to monetise their large historical archive. CA is the national governing body for the game of cricket in […]
At a time when marketers are increasingly reliant on sport for mass reach, the sector faces fragmentation. Live sports rights are splintering between broadcast, OTT and mobile apps, while social platforms are rising in importance for fans. Sports media in the era of fragmentation, WARC Media’s latest Global Advertising Trends report, examines sport’s new media landscape, […]
JioCinema has announced a partnership with Celebrity Cricket League (CCL) that will se the India streaming platform exclusively live-stream Celebrity Cricket League Season 10. Spread over four weekends, and with 20 matches that appeal to a wide audience cohort beyond cricket fans, the tournament will stream from February 23rd, exclusively on JioCinema. Launched in 2011, […]
Zee Entertainment Enterprises (ZEEL), clearly suffering as a result of its collapsed merger with Sony’s Indian broadcasting interests, is pulling out of its contract with Disney India for a massive sub-licensing $1.4 billion (€1.29bn) agreement to cover key International Cricket Council (ICC) matches for the 2024-2027 seasons. ZEEL is already extremely late in paying an […]
The pitch is ready for one of the biggest T20 cricketing events with the second edition of DP World International League T20 (ILT20) in UAE, streaming now on ZEE5 Global. Slated to be played at three iconic UAE venues – Abu Dhabi, Dubai and Sharjah – the 34-match-long tournament will stream live exclusively on OTT […]