Advanced Television

Sky’s A Discovery of Witches return draws big

January 25, 2021

The second season of Sky Original A Discovery of Witches transported viewers into the magical world of Elizabethan London when it launched on January 8th.

The series launch episode on Sky One achieved a cumulative 7 day audience of 1.79 million, making it Sky’s biggest launch for an original returning series in nearly 9 years. This puts the fantasy series ahead of returning series including Save Me Too, Bulletproof Season 2 and Fortitude Season 2. It has also become Sky’s most binged boxset ever for a returning Original series.

Cameron Roach, Director of Drama and Sky Studios said “These figures are a testament to the overwhelming popularity of the A Discovery of Witches franchise, and that it continues to capture the nation’s imagination and add a little extra magic and escapism to our lives when we need it most. With more episodes to come and a third series on the horizon, we hope everyone continues to enjoy the show as the magic, mystery and romance further unfolds”.

During launch week, A Discovery of Witches Season 2 was the top voice command on Sky Q in the UK, with more than 81,000 customers using their voice to summon the series on Sky Q, along with nearly 5 million downloads.

The first season became Sky One’s biggest drama of 2018.

The series is distributed internationally by NBCUniversal Global Distribution on behalf of Sky Studios, and is produced by Bad Wolf

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