Advanced Television


Showmax readies for relaunch

Showmax, the African streaming service is relaunching in February 2024 with a new look, new app and entirely new product suite. This comes following the announcement of the partnership between Showmax and Comcast’s NBCUniversal and Sky earlier this year. The new Showmax will have three plans: Showmax Entertainment, Showmax Entertainment Mobile and the exciting Showmax […]

November 16, 2023

NBCU, Walmart offer shoppable ads on Peacock

NBCUniversal and Walmart are partnering to introduce a unique shopping experience for viewers of Bravo’s hit reality TV series, Below Deck Mediterranean. This partnership will bring shoppable ads to Peacock, allowing fans of the show to purchase products and looks inspired by the episodes. Shoppable ads will be featured on Peacock during the next-day episodes […]

November 7, 2023

Marhsall named permanent ad sales chief at NBCU

NBCUniversal has appointed Mark Marshall as chairman, global advertising and partnerships. Marshall has been at NBCUniversal since 2013 and was appointed interim chair of advertising sales in May when previous advertising chief Linda Yaccarino left to become CEO at X (formerly Twitter). Prior to that, Marshall was president of advertising sales and partnerships, with responsibility […]

August 31, 2023

Amazon Freevee signs NBCUniversal, UKTV, MGM FAST deals

Amazon Freevee has announced that free, ad-supported (FAST) Channels from NBCUniversal and UKTV are now available on the service, with an additional five channels from MGM scheduled to launch in late autumn. These new channels add to the slate of FAST Channels currently available on the free service, spanning genres that include Originals, popular movies, […]

August 24, 2023

NBCU FAST channels on Google TV, Android TV

New free ad-supported streaming TV (FAST) linear content offerings featuring popular programming across Telemundo Enterprises and the NBCUniversal Global Distribution library are now available on Google TV and Android TV devices in the US. The four additional channels include: Murder, She Wrote: Join mystery writer Jessica Fletcher (played by legend Angela Lansbury), as she solves […]

August 24, 2023

NBCUniversal expands FAST content on Roku

NBCUniversal (NBCU) and Roku have announced that new free ad-supported streaming TV (FAST) linear content offerings featuring fan-favourite programming from across the NBCU Global Distribution library are now available on The Roku Channel, with more channels to come later this year.   The Global Distribution Studio Entertainment Channels newly available on The Roku Channel include: […]

August 15, 2023

NBCUniversal expands One Platform with FreeWheel

NBCUniversal has announced the strategic expansion of its global One Platform technology and content offering, enabling marketers to manage multi-market campaigns across addressable linear TV, CTV, and premium digital video ad inventory in a single buy. In partnership with FreeWheel, marketers now have access to global and local content from over 190 countries spanning Europe, […]

June 20, 2023

NBCUniversal, Group Black partnership

Group Black, a media company a collective of Black-owned media, and NBCUniversal have announced that they will be entering an exclusive partnership aimed to amplify Black-led content. Through Black Excellence 365, NBCUniversal has curated a collection of Black-led and diverse content for exclusive marketing and sale by Group Black, growing full-year advertising opportunity and investment […]

June 19, 2023

NBCUniversal, Wells Fargo partnership

NBCUniversal has announced Wells Fargo as the preferred financial partner of NBCUniversal Checkout, the company’s proprietary One Platform commerce technology. The partnership integrates Wells Fargo credit cards anywhere NBCUniversal Checkout exists within NBCUniversal properties, providing exclusive benefits for Wells Fargo credit cardholders who purchase products within the One Platform commerce marketplace. Over the course of […]

June 14, 2023

Industry majors develop TV ad tech standards

Industry consortium IAB Tech Lab has formed an Advanced TV Commit Group which will lead the development of technology frameworks, technical standards, and market strategy to make every TV environment addressable. The Group aims to drive interoperability and standardisation across the entire TV ecosystem. Inaugural members include: Extreme Reach Paramount EW Scripps NBCUniversal GroupM VAB […]

June 9, 2023