Advanced Television

NBCUniversal

Pluto TV expands NBCU content in UK, Canada

Pluto TV has announced a partnership with NBCUniversal (NBCU) Global TV Distribution to bring an array of comedy, dramedy, action, and fan favourites content to viewers in the UK and Canada, starting November 1st. In the UK, Pluto TV is bringing US comedy drama Psych to its new Pluto TV Comedy Drama channel. All eight […]

October 31, 2024By Nik Roseveare

Hayu commissions The Real Housewives of London

Hayu – the all-reality, SVoD service from NBCUniversal – has announced the commission of its first original series. Produced by Monkey, The Real Housewives of London will be the next instalment in the popular franchise and will premiere on the service in late 2025. The announcement was made during the first-ever Hayu FanFest held at […]

October 28, 2024

Study: Key components of premium multiscreen TV content

FreeWheel, a technology platform for the television advertising industry, and NBCUniversal have released the findings of a joint global report entitled Prescribing Premium, designed to determine what, specifically, comprises a high-quality viewing experience from an audience perspective. The study found that platform, content, device and ad load are what makes a viewer perceive content as […]

September 24, 2024

NBCUniversal delivers highest ever Olympics ad revenue

NBCUniversal is expected to surpass $1.25 billion (€1.15bn) in ad sales for the Paris 2024 Olympics and Paralympics games, according to reports. This would set a record for the US media company that has held the broadcasting rights to the Summer Olympics since 1988. NBCUniversal has secured more advertisers than 2016’s Rio Games and 2020’s […]

July 31, 2024

NBA scores Disney, NBCU, Amazon deals

The National Basketball Association (NBA) has confirmed the renewal of its partnership with The Walt Disney Company and well as revealing new agreements with NBCUniversal (NBCU) and Amazon under which ABC/ESPN, NBC/Peacock and Prime Video will telecast NBA games beginning with the 2025-26 season and running through the 2035-36 season. The NBA App will be […]

July 25, 2024

NBC Sports selects CTS delivery for Olympics

NBC Sports has selected Comcast Technology Solutions (CTS) to provide multiscreen video management and delivery for its production of the 2024 Paris Olympics and Paralympics. NBCUniversal’s coverage of the Olympic Games Paris 2024 will feature multi-platform offerings across NBC, Peacock, USA Network, E!, CNBC, GOLF Channel, Spanish-language networks Telemundo and Universo, and NBCOlympics.com and the […]

July 24, 2024

NBCUniversal Olympics on USA Network in 4K HDR

USA Network’s 24/7 coverage of the 2024 Paris Olympics, from July 24th to August 11th, will be available in 4K HDR with Dolby Atmos audio. Olympic programming on USA Network will focus on Team USA and team sports like Basketball, Soccer, Beach Volleyball, Volleyball and Water Polo. Other sports like Track and Field, 3×3 Basketball, […]

July 10, 2024

US broadcasters reach HDR milestone

US broadcasters are quickly launching new interactive services and enhanced picture and sound quality with NEXTGEN TV, now that three-quarters of households have access to NEXTGEN TV signals both from broadcast and Broadcast IP sources. Deployment of High Dynamic Range has jumped in recent months and a large group of stations have begun offering interactive […]

June 14, 2024

NBCUniversal accelerates first-party audience capabilities

Ahead of the 2024 Cannes Lions International Festival of Creativity, NBCUniversal has unveiled new accelerated first-party audience capabilities that it says will supercharge live event programming for marketers and drive advertising effectiveness during tentpole live content moments. Specifically, NBCUniversal is accelerating its first-party audience data following live events in two ways to deepen advertiser understanding […]

June 14, 2024

AudienceXpress hires Collins

AudienceXpress, the Comcast-owned ad buying platform, has named advertising and technology industry veteran Scott Collins as Head of US Commercial Sales and Operations. In this role, Collins will oversee all aspects of AudienceXpress’ US business, including management of advertising sales and revenue, business operations, and inventory optimisation. He will be based in New York and […]

June 13, 2024