Advanced Television

Sky News a founding member of albert news consortium

February 5, 2021

Sky News will become one of the founding members of the newly launched albert news consortium, a group which has been set up to support the broadcast and production community specifically engaged in news television.

The news consortium will work alongside the BAFTA albert consortium – now in its 10th year – and the albert sports consortium which launched in 2020, of which Sky Sports are members. Much like the other two groups the news consortium will focus on the specific environmental issues related to news and will work collaboratively to create initiatives designed to reduce the impact of news production as well as inspiring sustainable futures through its content.

The albert news consortium will support Sky achieving its overall ambition to be net zero carbon by 2030.

Alongside other founding members including ITN, BBC, ITV News and Channel 4, the group will explore creating certification for news programming, standardising the carbon footprint measurement of a newsroom and increasing albert training and engagement with staff.

Sarah Whitehead, Deputy Head of Newsgathering, Sky News, said: “As the Principal Partner and Media Partner of the COP26 Summit, Sky is committed to using our voice and our reach through Sky News to report on this pivotal moment for climate recovery. There has never been a more urgent need for our Industry to report accurately and informatively on the climate crisis. At Sky News, we have campaigned for the removal of single-use plastics, appointed a dedicated climate change reporter and brought our audiences environmental stories from around the world with A New Climate. The albert consortium provides a fantastic platform to share best practice among peers, including learnings from Sky’s overall ambition to be net zero carbon by 2030.”

Categories: Articles, Content

Tags: , , , , ,