Newsflare, a global provider of eye-witness video and user-generated content for publishers, broadcasters and digital media, has announced a further expansion of its user-generated content (UGC) offering through a partnership with AccuWeather, the global provider of commercial weather forecasting services.
Appetite for authentic, highly-accurate weather content has been growing as the effects of climate change increasingly impact daily lives. News publishers are not only seeking to provide precise and reliable weather coverage, but also harness the power of video to tell the stories of weather events impacting people’s lives in an engaging and informative way.
The addition of AccuWeather adds a compelling new dimension to the growing list of content partner video available via the Newsflare platform, enabling publishers to quickly source and license viral video and breaking news from around the globe, and uncover new ways to tell engaging and powerful stories.
Neil Rampe, Chief Commercial Officer at Newsflare, commented: “Weather matters, from planning our daily lives to understanding the impact of climate change. Audiences are increasingly demanding that newsrooms, broadcasters and publishers bring these stories to life with compelling video content. We’re delighted to partner with AccuWeather to ensure our customers have access to the most accurate source of weather video in the world.”
Paul Lentz, SVP of Digital Media at AccuWeather, commented: “At AccuWeather, a commitment to innovation is a core element of our DNA. We are delighted to join Newsflare’s expanding community and platform, to bring critical breaking weather news and information to an even broader audience.”