VOO, Belgian quadruple-play broadband and telecommunications operator, selected ContentWise’s digital experience automation and personalisation software, to launch an entirely new UX across its linear pay-TV and multiscreen VoD services.
VOO has launched VOO TV+ its new television experience. With VOO TV+, VOO says it has created a one-to-one and personalised relationship with its customers, with a particular focus on enhancing user experience, simplifying customers’ access to content and boosting viewer engagement. VOO will rely on ContentWise technology to introduce unprecedented levels of personalisation and automation.
VOO TV services include 70+ local and international channels, 1,500+ otitles, premium live and on-demand sports content, and specialised family and music bundles, delivered on STB, OTT and mobile platforms.
Christian Vyncke, VP Tech of VOO, said: “Our goal is to deliver the best content and user experience to our subscribers. When the time came to rethink our approach to our UX orchestration, we found that ContentWise had the capabilities we needed.”
Paolo Bozzola, CEO of ContentWise, added: “VOO is a market leader constantly looking for an edge over the competition. By helping them offer a superior personalised user experience, we ultimately help them acquire and retain happy subscribers.”