Advanced Television

LIVENow, Sky VIP partner for LAUGHNow Comedy Club

February 23, 2021

LIVENow has revealed details of the Sky partnership that will serve up some humour into the broadcaster’s loyalty programme. Sky VIP customers can enter for a chance to win complimentary access to a new, interactive livestreamed series LAUGHNow Comedy Club featuring Nina Conti, Reginald D Hunter and Ed Byrne.

Sky VIP customers can also win a place in the audience, on individual TV monitors, to capture reactions and roasts in real-time.

James Massing, Managing Director of Brand Partnerships at LIVENow, commented: “LIVENow partners with brands looking to give customers extra value, boost loyalty and improve retention at scale. We know that Sky VIP give their customers value so we wanted to get their customers in on the act, making them part and parcel of the show. We create live events for audiences to enjoy at home and are acutely aware of how an audience adds to the atmosphere and storytelling of a live event. Whether roasting a comedian or being singled out for a ribbing, the audience is an important element of any comedy show, we wanted to make sure they are at the heart of it whilst giving our brand partner Sky something unique to offer their customers.”

LAUGHNow Comedy Club will consist of 6 x 55 minute shows headlined by Jonathan Pie, Spencer Jones and Russell Kane and others. They will be joined by support acts with stand-up newcomers also taking the mic. Sky VIP customers can win a complimentary ticket via the My Sky App with general audiences also able to purchase tickets via LIVENow.

Produced by LIVENow with live events specialists The Manual London,  LAUGHNow Comedy Club will premiere on March 19th.

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