DAZN, the global sports destination, has secured a multi-project development deal with Brazillian football superstar and global icon, Ronaldo, to headline its global original content slate for 2021.
DAZN will produce three original content series telling the definitive story of ‘O Fenômeno’ that will launch globally on DAZN between 2021-23. The first project in the agreement is ‘El Presidente’, a six-part docu-series that goes behind the scenes of Ronaldo’s current life as President of Real Valladolid with unprecedented access, launching on DAZN globally on May 20th.
“Ronaldo remains one of the greatest football players of all time, an inspiration to a generation of sporting heroes. His remarkable story will connect with DAZN’s global audience of football fans around the world”, said DAZN’s Chief Operating Officer, Ed McCarthy. “This line-up demonstrates our commitment to creating world class original content that keeps fans coming back to DAZN for more. If you’re a football, boxing or motorsport fan – or just a fan of great sports stories – there’s something here for you.”
“This is a once in a lifetime opportunity for me to tell my story” added Ronaldo. “Throughout my career, I have been fortunate enough to partner with many global sports brands and I feel DAZN is the right partner to help me bring my story to fans around the world.”