By applying Nielsen’s Brand Impact methodology – online research Community, Teads, the global media platform, in partnership with CNN Brazil, has released data from an original qualitative study on the relationship between digital advertising and editorial content. The research reveals behaviours by gender, age group, consumption, and interaction with ads. “The findings of the study […]
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), and AD Digital, renowned for its nearly three decades of service and solution integration expertise in the Brazilian market, have unveiled the launch of MAVTV Brasil’s FAST (Free Ad-Supported Streaming TV) channel by SEV7N Sports. This launch positions MAVTV Brasil as […]
Sky Brasil is undergoing a major overhaul, shifting its focus from pay-TV to broadband. This strategic move comes as the country’s pay-TV market shrinks, with subscriber numbers dropping steadily. “We’re transitioning to become a connectivity and streaming service provider,” Sky Brasil’s president, Gustavo Fonseca, told local daily Valor Economico. He predicts that, within five years, […]
Brazil is launching a new TV standard called TV 3.0 in 2025. This technology, according to the government, will revolutionise the way people watch TV by integrating it with the internet. Viewers will use apps to navigate channels, replacing the traditional number system on remote controls. This will allow channels to offer additional on-demand content, […]
Brightcove, the streaming technology company, has announced that Sistema Brasileiro de Televisão (SBT), the Brazilian TV networks, has chosen Brightcove as its streaming technology partner to power its new AVoD app, +SBT. The service is scheduled to launch in April. “SBT is one of the most well-known media organizations in Brazil. The launch of their […]
Broadpeak, a provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, has announced that Brazilian operator NxTV is using an innovative targeted advertising solution from Broadpeak to monetise its new free ad-supported streaming TV (FAST) channels. NxTV is leveraging a dynamic ad insertion (DAI) application on broadpeak.io, […]
A leader in 5G and digital innovation in Latin America, Brazil adds another milestone to its trailblazing profile. As part of the global GSMA Open Gateway initiative, mobile operators Claro, TIM and Vivo have announced the launch of three network API (Application Programmable Interfaces) services focused on improving digital security: Number Verify, SIM Swap and […]
The Advanced Television Systems Committee (ATSC) has announced that the Fórum Sistema Brasileiro TV Digital Terrestre (SBTVD Forum) has selected the ATSC 3.0 physical layer as one of two technologies to advance from Phase 3 lab testing to Phase 3 field testing, the final phase of evaluation scheduled to conclude in early 2024 that will […]
Over 40 per cent of Brazilian households with TVs now have access to subscription-based streaming services, according to a survey by IBGE, the Brazilian Institute of Geography and Statistics. The survey, which was conducted in Q4 2022, found that 43.4 per cent of households with TVs had access to SVoD services, which is equivalent to […]
The number of pay-TV subscribers in Brazil fell to 12.3 million in September 2023, continuing the downward trend. This represents a drop of 15.1 per cent compared to the same month in 2022 and 1.6 per cent in the past month, according to figures released by the National Telecommunications Agency (Anatel). Market leader Claro grew […]