The Alliance for Creativity and Entertainment (ACE) – a global coalition dedicated to protecting the dynamic legal market and reducing online piracy – has been successful in a first action in Tunisia, resulting in the closure of 123movies.la.
From its debut in late 2017, 123movies.la received an average of nearly 30 million monthly visits, making the site one of the most popular pirate services globally. Further to cease-and-desist communication and a settlement with the operator, the popular streaming website has shut down and the domain has been transferred to ACE. Visitors of the domain are now redirected to legal offer platforms.
“It is a testament to the relentless work of our global ACE team that we were able to shut down 123movies.la, one of the largest piracy operations in the world,” said Jan van Voorn, Executive Vice President and Chief of Global Content Protection for the Motion Picture Association. “This action encapsulates ACE’s mission and is a strong example of how we fight to protect the creative marketplace in every corner of the globe.”
According to ACE, the theft of online content is the single greatest threat to the global audiovisual community, harming both local and foreign films and businesses, threatening jobs, undermining investment, reducing tax contributions to governments, and stifling creativity. ACE confirms it will continue its efforts around the world to protect the rights of its members.