Advanced Television

Sappa selects Appear to deliver live TV across Sweden

June 8, 2021

Appear, a provider of video delivery technology, has announced that Sappa, the Swedish telecoms operator, has deployed its technology to deliver live TV services to its subscribers across Sweden. Sappa has deployed Appear’s X and XC Platforms to support the delivery of live video for its television and OTT service, Sappa Play.

Sappa delivers TV services to over 400,000 households in Sweden via cable and IPTV.

“Viewers expect nothing less than the best viewing experience, and live television is no exception—content needs to be delivered in real-time and in high quality. We selected Appear not only because it has the best-in-class technology, but because it is a partner that can support our needs today, and in the future,” said Hasse Svensson, CEO of Sappaat Sappa. “With so many headend locations, we needed solutions that we could plug in and would just work—it becomes time consuming and costly to send engineers out when technology doesn’t work the way it should. What’s more, Appear’s solutions are compact, energy efficient, and can handle huge amounts of bandwidth, which makes it an efficient, sustainable and cost-effective option for us.”

“Today, operators need to be able to deliver the best possible television experiences to retain their subscribers, which means they need technology they can rely on. Our heritage in delivering live TV, combined with our unrivalled technology, makes us the perfect partner for Sappa,” said Thomas Bostrøm Jørgensen, CEO at Appear. “It is important our customers have technology that will work to their individual requirements, but will meet all future demands, as market needs, standards, and consumer expectations continually change. We’re pleased to be working with Sappa and are committed to being an integral technology partner for many years to come.”

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