NAGRA, the digital TV division of the Kudelski Group, which provides security and user experience solutions on multiple screens for the monetisation of digital media, is the newest member of the Brazilian Digital TV System Forum (SBTVD Forum).
Aiming to provide technical advice to the Brazilian government in the implementation of the digital TV service in the country, the SBTVD Forum is a non-profit organsation, which brings together broadcasters, television, transmitter, receiver and software manufacturers, in addition to universities and research centers dedicated to the development of technical standards.
The importance of promoting the dialogue between different companies that make up 80 per cent of the market’s value chain lies in encouraging constant improvements in the Digital Terrestrial TV standard, facilitating the development of test suite specifications that ensure the equipment interoperability in all countries that use the same digital TV standard.
As a result of this joint work between the private sector and the government, the ISDB-T system (TV standard initially adopted by Brazil and Japan) has already reached 19 countries, in order to open new commercial markets for Brazilian companies.
“Composing this recognized forum for dialogue that includes and integrates different sectors of the industry will allow us to exchange experiences, identify needs and, certainly, jointly build modern and quality solutions for the benefit of digital TV in Brazil. We are committed to sharing knowledge and experiences about security in software technologies, open, integrated in broadcast, broadband and mobile platforms, which bring gains to the end consumer with attractive and personalized viewing experiences, and this together with the other leaders of the industry,” said NAGRA Country Manager in Brazil, Luiz Barioni.
Currently, the SBTVD Forum discusses the final phase of implementing TV 2.5, whose main resource is DTV Play (a device that allows integration with streaming) while evaluating technologies for TV 3.0, the future Digital TV standard, to be adopted in Brazil.