Sky Sports Racing, Breeders’ Cup extend partnership
June 21, 2021
Sky Sports Racing has announced it will continue its long-standing partnership with the Breeders’ Cup with live broadcast of the Breeders’ Cup World Championships 2021, to be hosted at the iconic Del Mar Racetrack.
Sky Sports Racing will continue to use the NBC produced feed in its broadcast coverage and host its own talent on site at Breeders’ Cup for interviews and reporting. Alongside live TV broadcast, extensive digital coverage and promotion of the Breeders’ Cup will be provided online.
Sky Sports Racing is the home of US racing coverage in the UK and Ireland with nightly live broadcast as well as live streams, racecards and data made available on attheraces.com.
Matthew Imi, Chief Executive, At The Races said: “We’re delighted to continue our valued relationship with the Breeders’ Cup and it’s great news that Del Mar in November will be able to welcome racegoers with 100 per cent of seated capacity. The Breeders’ Cup goes from strength to strength and continues to be a focal point and culmination for our comprehensive coverage of US racing, as we stream and broadcast events throughout the year for fans in the UK and Ireland and via more than 30 bookmaker partners.”
Drew Fleming, President and CEO, Breeders’ Cup Limited, added: “The Breeders’ Cup World Championships is a truly international event and fans around the world deserve increased access to and in-depth coverage of the world’s most talented horses, jockeys, and trainers,” said Breeders’ Cup President and CEO Drew Fleming. Sky Sports Racing has been a valued long-term partner and we’re pleased to be extending our relationship so they can provide coverage of the 2021 Breeders’ Cup World Championships for racing fans in the UK and Ireland.”