Advanced Television

sky sports

Record broadcast coverage for Melbourne Cup Carnival

The Melbourne Cup Carnival will see record TV exposure with the Australian horse racing festival to be aired on 28 sporting networks, covering 228 territories. The Lexus Melbourne Cup will headline the four-day meeting. Run on November 5th. The $8.5 million feature race takes place at Flemington Racecourse where the Victoria Racing Club (VRC) and […]

November 4, 2024

Record broadcasters for Breeders’ Cup

The Breeders’ Cup World Championships returns to Del Mar on November 1st and 2nd. This two-day championship will feature expanded global coverage, with 30 networks broadcasting the event across every populated continent. Coverage of all 14 champion races, which collectively boast $34 million in prize money and awards, will be produced by host broadcaster NBC. […]

November 1, 2024

Sunderland pub fined for Sky Sports piracy

Kenneth Craigs, the Licensee of Cleo’s Bar in Sunderland, North East England, has been found guilty in his absence of two offences related to the dishonest broadcast of Sky televised programming. In this case, Craigs televised Sky Sports football matches, with the intent to avoid payment of the applicable commercial subscription charge. Sky Sports is […]

October 16, 2024By Colin Mann

Sky Sports partners with Movember charity

Sky Media, the advertising sales arm of Sky, has announced a partnership with Sky Sports and global men’s health charity Movember. In collaboration with the agency Bicycle, the content-led campaign aims to leverage Sky Sports’ talent to drive awareness, sign-ups, and donations for Movember, while also showing that people don’t need to ‘grow a mo’ […]

October 14, 2024

NHL announces 2024-25 NHL Saturday and NHL Sunday broadcast schedule

The National Hockey League (NHL) and its international media partners will once again bring live game broadcasts in prime time to hockey fans in Europe for the seventh straight year. During the 2024-25 season, a record 46 NHL Saturday presented by Fastenal and NHL Sunday presented by Fastenal games will be delivered to fans in […]

October 10, 2024

Sky Sports Racing handed rights to 2024 Breeders’ Cup

The Breeders’ Cup in North America is considered the world championship meeting in horse racing, and the rights to this year’s event have been awarded to Sky Sports Racing in the UK. Sky Sports Racing will cover both days from Del Mar in California, including the Breeders’ Cup Classic, the feature race of the meeting […]

October 4, 2024

Sky Sports scores England’s Test tour of Pakistan

Sky Sports has secured the rights to show England Men’s upcoming three-match Test tour of Pakistan which begins on October 7th. Following a deal with the PCB, Cricket fans will be able to watch all the action live and exclusively on Sky Sports Cricket and Sky Sports Main Event. Fans can also keep up to […]

October 2, 2024By Nik Roseveare

Forecast: Sports fandom to generate £13bn a year for UK by 2034

The nation of passionate sports fans is estimated to generate £13 billion (€15.4bn) for the UK economy in 2034, according to research into the impact of the sporting ecosystem by Public First, commissioned by Sky. As more people than ever before tune into sports, a report titled Game Changing: How sport makes us happier, healthier […]

September 10, 2024

William Hill launches Gaffer doc with Sky Media

William Hill, in collaboration with Sky Media, media agency Wavemaker UK, and production company DEAD Films, have announced docu-series Gaffer. The series delves into the highs and lows experienced by football managers. Launching today [August 16th] on Sky Sports, the long form version of the series will also be available via Sky On Demand and […]

August 16, 2024

Survey: 38% have secretly streamed sport at work

As the new Premier League readies for kick off, research has revealed the lengths Brits will go to not miss their favourite sporting events, with many resorting to streaming games in unexpected places. At work (38 per cent), family events (30 per cent) and as passengers during car journeys (25 per cent) have topped the […]

August 14, 2024