The English Football League (EFL) and IMG have announced a deal which will see IMG deliver a major upgrade to the EFL’s broadcast and streaming output over the next five seasons. With record domestic and international broadcast deals in place from the 2024/25 season until 2028/29, the EFL says it is committing to an increased […]
Sky Media has announced Optimum Nutrition as the Official Nutrition Partner of Sky Sports. The campaign marks the first foray of Optimum Nutrition into UK TV advertising. This year Optimum Nutrition is expanding their marketing strategy to harness the scale of TV and VoD platforms. Working in partnership with Sky Sports, the partnership will help […]
Sky Sports has extended the broadcast rights to the Women’s Super League (WSL) for the 2024/25 season, and will show up to 44 live matches. WSL on Sky Sports sits alongside a vast offering of domestic football every season including 128 games from Premier League, over 1,000 EFL fixtures including every match from the League […]
Audi and Sky Media have created a new golfing innovation as part of their extended Sky Sports media partnership. The innovative ‘Swing Design Sequence’ provides insight into golf techniques of the professionals to help viewers improve their own performance connecting them more to the game. The innovation features as part of Audi’s renewal as the […]
More than 1.4 million viewers tuned into the gripping 3-3 draw on April 7th between Rangers and Celtic on Sky Sports in a new record for the SPFL era. The figures for the top-of-the-table clash at Ibrox are the highest for a Scottish league match since the SPFL formed in 2013. The audience numbers include […]
Sky Sports will continue to be home of the TATA Indian Premier League (IPL) and TATA Women’s Premier League (WPL) in the UK & Ireland. A new four-year deal to broadcast the two T20 tournaments starts this year, running until the end of 2027. Sky Sports coverage of the WPL began in February and culminated […]
Sky Sports has commissioned ten pieces of content, produced by creators who are part of Sky Sports initiative – the New Focus Fund. The fund is part of Sky’s £30 million commitment to tackle racial injustice, remove barriers and provide opportunities for creative talent in the industry. In a search for new and fresh ideas […]
To mark the start of the 2024 Formula 1 season, Sky Sports polled over 4,000 fans on their favourite straights, turns and landmarks from iconic racing locations around the globe to create the ultimate F1 track. Ahead of the season opener in Bahrain on March 2nd exclusively live on Sky Sports and streaming service NOW, […]
The Kingdom of Saudi Arabia’s Riyadh Season and DAZN, the sports entertainment platform, have announced that Knockout Chaos will be streamed live on DAZN worldwide on March 8th and will also be available through Sky Sports Box Office in the UK. Knockout Chaos will be headlined by former unified World Heavyweight Champion Anthony Joshua as […]
Super Bowl LVIII averaged 514k viewers on Sky, which makes it the most watched Super Bowl on record for Sky ahead of last years which averaged 344k (+49 per cent). The game on February 11th was also the most watched NFL match ever on Sky ahead of Bills v Bengals in the playoffs in 2023 […]