View TV selects CommScope ad tech
June 21, 2021
CTV solution provider View TV Group has selected the CommScope manifest manipulation software to strengthen its broadcast content delivery networks (CDN) solution, which facilitates the transition of traditional channels to digital platforms with fully proven monetisation.
View TV Group’s ‘Broadcast CDN’ enables digital and traditional broadcast customers to monetise their global live and on demand content and channels more efficiently. CommScope’s Manifest Delivery Controller (MDC) was selected as an integral part of the overall system to provide additional functionality to its dynamic ad insertion while easily interfacing with View TV Group’s existing solution.
“View TV Group selected CommScope’s technology for our Broadcast CDN to reduce the time to market for existing broadcasters moving on to digital platforms and mobile devices,” said Dr. Jamie Branson, CEO, View TV Group. “We were impressed by its flexibility and ability to integrate into our existing solution. CommScope brings a wealth of expertise in TV delivery around the world, and we can leverage their experience and products to provide both customer bases with a common solution. The future of TV sees the convergence of Connected TV and existing broadcasters wanting to maximise monetisation with a broadcast grade digital solution, reliably, efficiency and at scale.”
“View TV Group’s deployment of CommScope’s technology extends our position as a leading provider to the growing digital markets,” said Morgan Kurk, senior vice president and segment leader, Broadband Networks, CommScope. “Success in these markets requires innovative solutions that help customers maximise return on their content investments, so we’re excited to offer the combined solution to View TV Group customers.”