Deluxe Music renews SES contract
June 24, 2021
By Chris Forrester
High View, an independent Munich-based media company, has extended its partnership with SES in a new multi-year contract and secured long-term satellite capacity.
High View’s Deluxe Music channel will consequently continue broadcasting on SES’s satellites in SD and HD quality at its prime TV neighbourhood at Astra 19.2 degrees East.
Reaching up to four million viewers a day, Deluxe Music delivers a mix of current hits, classics and new trends on 20 different editorially-curated shows and moderated programmes.
“Our focus is on delivering extraordinary music experiences to our viewers, so we are pleased that we can continue to reach the widest audience for Deluxe Music in both SD and HD. Whether for entertainment, distraction or as a soundtrack for work or play, Deluxe Music offers its viewers a wide range of high-quality musical entertainment specifically designed for any occasion. Satellite plays a central role in our distribution strategy and I would like to thank SES for being a long-time and trusted partner,” said Alexander Trauttmansdorff, MD, High View.
“The multi-year agreement with High View for distributing Deluxe Music proves how critical the reach of satellite is for broadcasters to maximise the value of their content across the widest audience. Across the German TV landscape, music is an essential TV genre that has brought much needed entertainment during the challenging past year,” said Christoph Mühleib, MD/ASTRA Deutschland GmbH, part of SES.
Financial terms were not revealed.