Advanced Television

Deluxe awarded contract for live NFL distribution by MP & Silva

December 14, 2015

Deluxe Entertainment Services Group, a specialist in multi-platform digital content delivery services, has been awarded a three-year digital content distribution contract by MP & Silva to deliver live NFL games to broadcasters throughout Europe. Deluxe’s innovative IP-based platform MediaCloud is a cost-effective, highly robust IP distribution network that provides a fully managed digital content exchange platform for broadcasters and content owners to share live video around the world. MediaCloud enables European broadcasters to deliver NFL games throughout the region.

Deluxe will deliver select NFL regular season games (up to seven games per week), all playoff games, and the Super Bowl, one of the world’s largest sporting events. The technology has the capability to distribute the regular season games simultaneously and the capacity to extend to additional games simultaneously as required by the NFL and MP & Silva. Deluxe will also deliver NFL RedZone and other NFL content and media assets for use in highlights packages.

The games will be managed and delivered by Deluxe’s Broadcast Delivery Network (BDN), a software-based content delivery platform that enables high quality video delivery and control of any live broadcast stream – including 4K – to any Deluxe-registered destination point. The BDN has industry leading security and delivers resilient, high-quality video signals across the globe. It is more cost-effective than satellite and is hugely dependable with high availability, lower latency, and seamless switching between dual resilient video paths. Deluxe’s global media centers monitor and manage all broadcasts to ensure the highest availability of content and best-quality viewing experiences for audiences worldwide.

“Deluxe’s technology enables the NFL to bring our games to our existing and future European fans in a high quality and cost-effective way,” said Jeff Lombardi, Senior Director – International Operations of NFL. “I have seen the quality and reliability first-hand from our offices at NFL Films using Deluxe MediaCloud.”

“This partnership with MP & Silva to distribute live NFL action throughout Europe utilizes our technology to meet the growing demands of international audiences,” said Maurizio Cimelli, Managing Director of Deluxe MediaCloud. “Deluxe allows customers to share live video signals between points anywhere in the world, with unmatched quality, reliability and security. In addition to MP & Silva, we serve major customers such as broadcasters, content owners and distribution platforms – and the network is growing all the time. Supporting the stringent requirements of prestigious brands such as the NFL is exactly what MediaCloud was developed for.”

MP & Silva is the latest content rights holder to take advantage of Deluxe’s global delivery capability. With a sophisticated ecosystem that delivers entertainment and media across broadband and satellite, Deluxe reaches all screens and audiences around the world through playout and linear distribution to traditional broadcast, digital delivery to OTT platforms, a multi-screen VOD solution, live and syndicated broadcast distribution, and digital cinema distribution.

“We see Deluxe’s technology solution as the future of our content delivery,” said Damon Garwood, MD Digital and Technology Services from MP & Silva. “MediaCloud is innovative, reliable, and cost-effective. Ultimately, we believe working with Deluxe will enable us to enhance our clients’ content into new territories whilst creating synergies for our properties. We’re excited about this driving further business benefits through our partnership and extending our ability to deliver any content to anywhere in the world to the highest quality.”

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