QVC and HSN have launched the QVC and HSN Streaming Service on Comcast’s X1 and Xfinity Flex in the US as the first video shopping app on either platform.
The QVC and HSN Streaming Service offers millions of X1 and Flex customers a wider selection of QVC and HSN content, together in one app. While viewers are currently able to learn about products and watch original content on the app, QVC and HSN also plan to make their streaming service shoppable by early 2022, enabling viewers to sign into their accounts and complete purchases within the same experience. In addition, this is the first time that a pay-TV and Internet provider has launched the QVC and HSN Streaming Service, strengthening the brands’ leadership in video commerce on both traditional and emerging video platforms. QVC and HSN are part of Qurate Retail.
Through the QVC and HSN Streaming Service, X1 and Flex customers will enjoy access to QVC and HSN’s six linear channels (including QVC and HSN at launch and QVC2, QVC3, QVC Now, and HSN2 shortly thereafter), along with an extensive catalogue of VoD and original programming designed specifically for streaming
“Our QVC and HSN Streaming Service is our most convenient, robust livestream shopping experience, with virtually all of our programming in one package that’s easy to peruse to discover great finds,” said David Apostolico, SVP Platform Strategy, Development & Distribution for Qurate Retail Group. “This launch brings our streaming service to Comcast’s entertainment platforms, including their newest offering, Flex. We already have many fans on X1 and Flex via our linear channels, and we can now offer them new content and welcome new viewers as we continue to meet our customers whenever, wherever and however they want to access video.”